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Topic: LIVERPOOL SIGN DEAL WITH ESPANA (Read 5 times)

elroja
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LIVERPOOL SIGN DEAL WITH ESPANA
« Thread Started on Oct 22, 2009, 6:24pm »

22nd Octubre 09

LIVERPOOL SIGN DEAL WITH ESPANA

Liverpool FC have joined with the Spanish Tourism Board in a 3 year deal to become the Clubs 'Official Destination Partner'

Liverpool and Spain (the Turespana) will join forces to promote the countrys beauty and diversity

Turespana's Head of Marketing and Communications, Enrique Ruiz de Lera, said: "We are developing an integrated sport marketing strategy worldwide to capitalise on the large amount of Spanish players that are world icons in many sports like football, tennis, basketball and racing.

"Liverpool Football Club, as the Premier League club with the best Spanish connection was an obvious choice for us and we look forward to a long-term partnership that will allow us to talk to the huge LFC fan base, especially in UK and Asia."

Ian Ayre, Liverpool Football Club Commercial Director, added: "Working with Turespana makes absolute sense for Liverpool Football Club.

"Spain has had a huge influence on our Club in the modern era, and thanks to our Spanish manager and Spanish contingent of players both past and present, we have developed strong links with the country.

"The link between Liverpool Football Club and Spain is recognised all over the world and we look forward to developing a number of initiatives."

Im so proud :-[

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